You have compentently evaluated your feedback but your style is a bit ploddy.
I suggest when explaining the demographic of the participants who filled out the questionnaires I suggest that you explain their general age, ethnicity and occupation.
You need to engage more with media theory, particularly around the theory of audience, with you being the encoder and the audience being the decoder. Positioning of audience is also important:
Explain what the conditions were when the particpants filled in the questionnaire because they appear to be done in a rush.
You need to think about the agreed reading in that the encoder and decoder are similarly positioned whilst an abhorrent reading comes from disagreement between the encoder and decoder. Reference your theory.
Don't use "people". Instead, participant, or target audience!
You could explain that if a participant was confused about the ending or about the "drink me" bottle than there is a separation between what you encoded and what this particpant decoded. Perhaps he or she didn't pick up the intertextual references, to Lewis Carrol's nove, to early film and so . Perhaps the participant is more familiar with main stream music video.
If you have time try to interview a participant and get more detailed feedback. You could show this participant the footage from the 1901 film; this would possibly position the participant on firmer ground and thus improve appeal. Because he or she would be better able to "read" your intentions.
Don't make too much heavy weather of this.
Well done for explaining the difficulties an audience may have interpreting your codes and conventions. This may reveal that your music video is targetting a niche audience of film buffs - those who are interested in the history of film, and particularly texts which explore time shift!
You have compentently evaluated your feedback but your style is a bit ploddy.
ReplyDeleteI suggest when explaining the demographic of the participants who filled out the questionnaires I suggest that you explain their general age, ethnicity and occupation.
You need to engage more with media theory, particularly around the theory of audience, with you being the encoder and the audience being the decoder. Positioning of audience is also important:
Explain what the conditions were when the particpants filled in the questionnaire because they appear to be done in a rush.
You need to think about the agreed reading in that the encoder and decoder are similarly positioned whilst an abhorrent reading comes from disagreement between the encoder and decoder. Reference your theory.
Don't use "people". Instead, participant, or target audience!
You could explain that if a participant was confused about the ending or about the "drink me" bottle than there is a separation between what you encoded and what this particpant decoded. Perhaps he or she didn't pick up the intertextual references, to Lewis Carrol's nove, to early film and so . Perhaps the participant is more familiar with main stream music video.
If you have time try to interview a participant and get more detailed feedback. You could show this participant the footage from the 1901 film; this would possibly position the participant on firmer ground and thus improve appeal. Because he or she would be better able to "read" your intentions.
Don't make too much heavy weather of this.
Well done for explaining the difficulties an audience may have interpreting your codes and conventions. This may reveal that your music video is targetting a niche audience of film buffs - those who are interested in the history of film, and particularly texts which explore time shift!
Whoops typos!!!
ReplyDelete"Competently" in first paragraph and Lewis Carroll's novel to early film and so on (7th paragraph)
Re last paragraph - also a niche audience who are fans of Alice in Wonderland! Also fans of Donnie Darko.
1) Explain method: i.e. M>V Method 1, Method 2 PP Method 3
ReplyDelete2) Paragraph and take out any waffle if you can spot it.
3) Organise careful and divide into sections
4) Graphs - can remove waffle